That is why in this post you will notice an array of awful and poorly designed logos. The designers that accept these fairly disrespectful jobs can’t be fully faulted right here, fairly frankly they only don’t know any higher. Round out your logo by including the business name using the highly effective typesetting features in Illustrator. Creative Cloud members can choose from the vast library of high-quality typefaces from Adobe Typekit.
The former logo was not suitable for right now’s instances, so it was excellent timing for a brand new id. This is the period where the corporate is transferring away from the paper and into the digital age. It’s a smart transfer for the corporate to stay relevant.
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